7 Ways to Get High-Authority Australian Backlinks

Looking for backlinks from Australian websites to improve your SEO in 2025?

If you want to rank higher in local search results, backlinks from relevant sites can make a huge difference.

They help search engines understand that your content is valuable to users in Australia, making it easier for potential customers to find you.

Not all links carry the same weight right, though. High-authority ones from trusted sources add credibility and show search engines that your site is worth ranking.

In this post, I’ll walk you through 7 effective ways to get quality Australian backlinks that actually help your SEO.

1. Get Featured on Australian Business Directories

Want an easy way to get backlinks from Australian websites?

Submitting your business to local directories is a smart place to start. These sites list businesses based on industry and location, making them a valuable source of backlinks.

Here are some trusted Australian directories you should consider:

• True Local (truelocal.com.au)
• Yellow Pages Australia (yellowpages.com.au)
• Hotfrog Australia (hotfrog.com.au)
• StartLocal (startlocal.com.au)

These directories do more than just provide backlinks. They help your business appear in local search results, making it easier for Australian customers to find you. Search engines see these listings as a sign that your business is legitimate and relevant to local users.

2. Claim Unlinked Brand Mentions

If your business has been around for a while, chances are people have mentioned it online without linking back to your website. These unlinked brand mentions are missed opportunities for backlinks. The good news is, you can find them and turn them into valuable links with a simple outreach.

How to Find Unlinked Brand Mentions

You don’t have to search manually tools like Ahrefs and Google Alerts can do the work for you.

• Ahrefs Content Explorer: Enter your brand name in Ahrefs’ Content Explorer to find mentions across blogs, news sites, and forums. Filter results to exclude pages that already link to your website.
• Google Alerts: Set up an alert for your brand name. Whenever someone mentions it online, you’ll get a notification, making it easy to track new mentions.

How to Request a Backlink

Once you’ve found a mention without a link, the next step is to ask for one. Here’s how to do it effectively:

1. Find the right contact – Look for the website owner, editor, or author of the article.
2. Send a polite email – Keep it short and to the point. Let them know you appreciate the mention and ask if they can link to your website for their readers’ convenience.
3. Explain the benefit – A linked mention adds credibility to their content and provides more context for their audience.

Most website owners are open to adding links if your request is friendly and reasonable.

3. Write Guest Posts for Australian Blogs

Guest blogging is one of the best ways to get quality backlinks while also building credibility. By writing for Australian blogs, you not only earn a backlink but also put your business in front of a local audience. It is a win-win.

How Guest Blogging Helps with Backlinks

When you contribute a guest post, the blog owner usually allows you to include a link back to your website, either in the article or in your author bio.

Since these blogs already have an established audience, your link comes from a trusted source, which helps your SEO.

But it is not just about the backlink. Writing for local sites can also:

• Bring in targeted Australian traffic
• Establish you as an authority in your field
• Open the door for more collaborations and mentions

Where to Find Australian Websites Accepting Guest Posts

The key is to find relevant blogs in your industry. Here are a few ways to do that:

Google Search Operators:

• “write for us” + Australia
• “guest post” + Australia
• “submit a guest post” + [your industry]

4. Partner with Local Australian Influencers

Working with Australian influencers is a smart way to get natural backlinks while reaching a local audience.

When influencers mention your business on their website or social media, they often include a link to your site.

These backlinks come from real people with engaged followers, making them valuable for both SEO and brand exposure.

How Influencer Collaborations Lead to Natural Backlinks

Influencers create content regularly, whether it is blog posts, videos, or social media updates. If they talk about your product or service, they might:

• Link to your website in a blog post or product review
• Mention your business in an interview or roundup post
• Share your website on their social media with a clickable link

Since influencers already have trust and authority in their niche, search engines see these backlinks as credible. The key is to collaborate with influencers who have an Australian audience, ensuring the backlinks help with local SEO.

Where to Find Australian Influencers

If you are not sure where to start, here are some platforms that help connect businesses with influencers:

1. Heepsy – Lets you search for influencers by location, engagement rate, and niche.
2. Tribe – An Australian-based platform where brands can connect with micro-influencers.
3. Scrunch – Focuses on influencer marketing with detailed analytics.
4. Instagram and TikTok Search – Use hashtags like #AustralianBlogger or #AussieInfluencer to find content creators in your industry.
5. YouTube and Blog Directories – Many Australian influencers have their own websites where they accept brand collaborations.

5. Get Listed on Australian News and Media Sites

Getting featured in Australian news websites is one of the best ways to earn authoritative backlinks. Media sites have high domain authority, which means backlinks from them carry a lot of weight in search rankings. Plus, being mentioned in the news builds trust and credibility for your business.

How Press Releases and Media Features Bring Authoritative Backlinks

Journalists and bloggers are always looking for interesting stories. If your business has something newsworthy such as a product launch, an industry study, or a unique success story you can send out a press release. If they find it valuable, they might:

• Publish your press release with a link to your website
• Write an article about your business and include a backlink
• Feature you in an industry roundup or expert opinion piece

Websites and Publications That Accept News Submissions

If you want to get featured, here are some Australian websites that accept press releases and business news:

1. Newswire (newswire.com.au)
2. Media Connections (mediaconnections.com.au)
3. Australian Associated Press (aap.com.au)
4. Business Insider Australia (businessinsider.com.au)
5. SmartCompany (smartcompany.com.au)

6. Leverage HARO and Journalist Requests

Want to get backlinks from trusted news sites without paying for PR? Journalist request platforms like HARO (Help a Reporter Out) and SourceBottle connect reporters with experts. If you provide a useful quote or insight, they may feature you in their article with a backlink to your website.

How Journalist Platforms Help Get Backlinks from News Sites

Journalists need reliable sources for their stories. They look for business owners, industry experts, and professionals to provide quotes, opinions, or case studies. When they include your input in their article, they often link back to your website as a source.

Best Practices for Responding to Australian Media Requests

Getting featured in news articles takes more than just signing up. Here’s how to improve your chances:

1. Respond Quickly – Journalists work on tight deadlines. The faster you reply, the better your chances of being featured.
2. Keep It Short and Relevant – Answer their question directly and provide unique insights they won’t get elsewhere.
3. Show Your Expertise – Mention your experience and credentials to establish credibility.
4. Make It Easy for Them – Provide a clear, well-written response they can copy and paste. If they don’t need to edit much, they’re more likely to use it.
5. Follow Up If Needed – If a journalist shows interest but hasn’t published yet, a polite follow-up email can help.

7. Use Scholarship and Sponsorship Backlinks

Sponsoring Australian universities, events, or community programs is a smart way to earn high-authority backlinks. Many educational and government websites list their sponsors or scholarship providers, and these sites often have .edu or .gov domains which are highly trusted by search engines.

How Sponsoring Australian Universities or Events Leads to Backlinks

When you support a scholarship, industry event, or local initiative, the organization usually mentions your business on their website. This can come in different forms:

• Universities list scholarship sponsors with a link to their website.
• Local councils and government websites feature event sponsors on their official pages.
• Nonprofits and charities add a partners page, linking to businesses that support them.

Examples of .edu or .gov Backlinks from Australian Institutions

Here are some places where businesses can earn .edu or .gov backlinks through sponsorships:

1. University Scholarships – Many Australian universities allow businesses to sponsor scholarships. For example, the University of Sydney and Monash University have scholarship pages listing sponsors.
2. Local Government Websites – Councils often link to sponsors of community projects and business initiatives. Check your local council’s website for opportunities.
3. Nonprofit and Charity Events – Organizations like Australian Red Cross and Cancer Council Australia often list corporate sponsors.
4. Industry Associations and Training Programs – Groups like TAFE Australia or Engineers Australia provide sponsorship listings with backlinks.

Conclusion

Getting high-authority Australian backlinks is one of the best ways to improve your SEO and local search rankings. Links from trusted Australian websites help search engines see your site as credible, which can lead to better visibility and more organic traffic.