Want to rank higher on Google?
Then you need permanent backlinks links that stay live on a website for the long haul.
Unlike temporary or rented links, these are real assets that strengthen your site’s authority over time.
I’ve been in the SEO game long enough to know that not all backlinks are created equal. When I first started, I wasted time chasing low-quality links that disappeared after a few months. My rankings?
Just moved.
But once I focused on building permanent backlinks, everything changed. Traffic increased, rankings improved, and my site became a trusted resource in my niche.
In this guide, I’ll show you exactly how to secure permanent backlinks without spamming or wasting money on shady link sellers.
You’ll learn:
✅ What permanent backlinks are and why they matter.
✅ 7 smart ways to build them (backed by real experience).
✅ How to avoid common mistakes that can hurt your rankings.
What Are Permanent Backlinks?
A permanent backlink is a link that remains on a website indefinitely. Unlike temporary backlinks, which may be removed after a short period, permanent backlinks continue to pass SEO value over time. These links help improve search rankings, increase domain authority, and drive long-term traffic.
Permanent vs. Temporary Backlinks
Backlinks can be categorized into two types:
- Permanent backlinks stay live on a website unless removed by the site owner or if the site shuts down. They provide long-term SEO benefits and maintain a website’s credibility.
- Temporary backlinks are often rented or placed on sites that remove links after a certain period. These links may offer a short-term boost but do not contribute to sustainable SEO growth.
How Permanent Homepage Backlinks Benefit a Website
A homepage is often the most authoritative page on a website. It receives the most traffic, backlinks, and internal links, making it a valuable place to secure a permanent backlink.
Some key benefits of permanent homepage backlinks include:
- Higher authority – Homepages typically have the highest domain authority, passing stronger link equity.
- Better search rankings – A backlink from a high-authority homepage can boost a site’s ranking in search results.
- Consistent traffic – Users frequently visit homepages, increasing referral traffic opportunities.
- Long-term SEO value – Since homepage backlinks remain live for an extended period, they contribute to ongoing SEO success.
Why You Should Build Permanent Backlinks?
Building permanent backlinks is one of the most effective ways to improve a website’s SEO. These links provide long-term value, helping a site rank higher, gain authority, and attract consistent traffic. Here’s why they matter:
1. Higher Search Engine Rankings
Search engines use backlinks as a key ranking factor. When a website has high-quality, permanent backlinks, Google sees it as a trusted source. This can lead to higher rankings, making it easier for users to find your content.
I’ve seen websites move from page three to page one simply by earning strong, permanent backlinks from authoritative sites. A single link from a well-respected website can have a bigger impact than dozens of low-quality links.
2. Long-Term SEO Benefits
Temporary backlinks can disappear after a few months, causing ranking fluctuations. In contrast, permanent backlinks provide consistent SEO value because they stay live on a website indefinitely.
A study by Ahrefs found that 91% of websites never get organic traffic because they lack quality backlinks. Sites that focus on permanent, high-authority links tend to see steady growth in search rankings over time.
3. Increased Website Authority
Google favors websites that have a strong backlink profile from trusted sources. When multiple reputable sites link to a page, it signals authority and credibility.
Think of it like this: If a well-known industry expert recommends a product, people trust it more. The same applies to backlinks. The more permanent backlinks a site has from reliable sources, the more authority it gains in search rankings.
4. Consistent Organic Traffic
Permanent backlinks don’t just help with rankings they also drive referral traffic. A link from a high-traffic website can send steady visitors to a site for months or even years.
For example, I once secured a permanent homepage backlink from a popular industry blog. That single link brought in hundreds of visitors every month, long after it was published. Unlike paid ads that stop working once the budget runs out, permanent backlinks keep delivering results.
5. Better Brand Trust
Being featured on trusted websites increases credibility. When users see a website linked from a well-known source, they are more likely to trust the brand.
If a business is consistently mentioned on high-authority sites, it builds brand recognition and customer confidence. This can lead to higher conversion rates, as users are more likely to engage with and buy from a brand they recognize.
7 Smart Ways to Secure Permanent Backlinks
- Guest Posting on Authority Websites
- Creating Link-Worthy Content (Skyscraper Technique)
- Broken Link Building Strategy
- Leveraging Resource Pages for Backlinks
- Using Infographics for Backlinks
- Getting Featured in Roundup Posts
- Getting Listed on Business Directories and Listings
1. Guest Posting on Authority Websites
Guest posting is one of the best ways to build high-quality backlinks that last. Instead of waiting for people to link to your site, you contribute valuable content to relevant blogs and earn a natural link in return.
I’ve used guest posting to land links on industry-leading websites, and the impact was clear. Rankings improved, referral traffic increased, and my site gained credibility. But here’s the catch not all guest posts are worth it. The real value comes from posting on authority websites in your niche.
How to Find the Right Websites for Guest Posting
Not every blog that accepts guest posts is a good choice. Some sites have low authority, while others are packed with spammy outbound links. The goal is to target websites that:
✔ Cover topics related to your industry
✔ Have a strong domain rating (DR 50+)
✔ Publish high-quality, original content
✔ Have an engaged audience (active comments, social shares)
Here’s how to find them:
1. Use Google Search Operators
A simple Google search can uncover hundreds of guest posting opportunities. Try these search terms:
- “write for us” + [your niche]
- “guest post guidelines” + [your niche]
- “submit a guest post” + [your niche]
2. Analyze Competitor Backlinks
If your competitors are ranking well, chances are they’ve built backlinks through guest posts. Use tools like Ahrefs or SEMrush to see where they’re getting links from. If they’ve posted on a site, you can too.
3. Direct Outreach
Some of the best guest posting opportunities don’t have a “Write for Us” page. That doesn’t mean they don’t accept guest posts. Find industry blogs, connect with the editors, and pitch them a well-researched article idea.
How to Get Your Guest Post Accepted
Guest posting is competitive. High-authority blogs receive tons of pitches, so you need to stand out.
Here’s what works:
✔ Read their content first – Know their style, tone, and most popular topics.
✔ Offer something unique – Don’t pitch generic topics they’ve already covered.
✔ Write high-quality content – If your article is valuable, they’ll be happy to publish it.
✔ Follow their submission guidelines – Every site has rules. Stick to them.
2. Creating Link-Worthy Content (Skyscraper Technique)
Want to attract high-quality backlinks without asking for them? The best way to do that is by creating content so valuable that people can’t help but link to it. That’s where the Skyscraper Technique comes in.
I’ve used this strategy to earn backlinks from top-tier websites, and it works.
The idea is simple: find popular content, make it better, and promote it.
How the Skyscraper Technique Works
Brian Dean of Backlinko coined the term “Skyscraper Technique,” and it’s one of the most effective ways to get natural backlinks. Here’s how to do it:
1. Find Popular Content With Backlinks
Start by identifying content in your niche that already has tons of backlinks. Use tools like Ahrefs, SEMrush, or Moz to find pages that rank well and have multiple sites linking to them.
Look for:
✔ Guides and tutorials with lots of backlinks
✔ List posts (e.g., “10 Best SEO Tools”)
✔ Industry studies and statistics
If a page already has backlinks, you know there’s demand for that topic.
2. Make It Even Better
Once you’ve found a popular piece of content, your goal is to create something even more valuable. Here’s how:
✔ Make it longer – If the original post lists 10 tips, expand it to 20 with new insights.
✔ Update outdated information – Add fresh data, recent trends, and new case studies.
✔ Improve the design – Use better formatting, visuals, and infographics.
✔ Make it easier to read – Simplify complex ideas, break text into sections, and add bullet points.
If your content is more useful, detailed, and visually appealing, it’s more likely to earn backlinks naturally.
3. Promote It to the Right People
Great content alone won’t get backlinks. You need to promote it. Here’s how:
✔ Reach out to sites linking to the original post – Let them know you’ve created a better, updated version.
✔ Share it on social media – Tag influencers who might find it useful.
✔ Email your network – Send it to bloggers and industry experts who might be interested.
3. Broken Link Building Strategy
Broken link building is one of the easiest ways to get high-quality backlinks from authoritative sites. Instead of creating new content from scratch, you find broken links on other websites and offer your content as a replacement.
I’ve used this strategy to land backlinks from high-authority blogs, and the best part? Website owners appreciate it. You’re helping them fix a broken link while earning a valuable backlink in return.
How Broken Link Building Works
The process is simple:
- Find broken links on relevant websites
- Create or find similar content on your site
- Reach out and suggest replacing the broken link with yours
It’s a win-win they fix their site, and you gain a backlink.
Step 1: Find Broken Links on Authority Websites
The easiest way to find broken links is with SEO tools like:
✔ Ahrefs (Site Explorer > Best by Links > Filter by 404 errors)
✔ SEMrush (Backlink Analytics > Broken Links)
✔ Check My Links (Chrome Extension)
Alternatively, use Google search operators:
- “keyword” + “resources page”
- “keyword” + “recommended links”
- “keyword” + “best blogs”
Once you find a 404 error or a missing page, move to step two.
Step 2: Create or Use Similar Content
Before reaching out, make sure you have a high-quality replacement for the broken link. You can:
✔ Use existing content – If you already have a post on the topic, perfect.
✔ Update an old post – Improve and expand it to match the missing content.
✔ Create a new post – If the topic is valuable, consider writing a new article.
Step 3: Reach Out and Suggest a Fix
Once you’ve found a broken link and have the right content, it’s time to contact the website owner. Keep your email short and direct:
Subject: Found a broken link on your site
Hey [Name],
I was reading your post on [Topic] and noticed that one of your links to [Broken URL] isn’t working.
I recently published a detailed guide on [Your Content Topic], which might be a great replacement. Here’s the link: [Your URL].
Let me know what you think! Either way, love the content you’re putting out.
Best,
[Your Name]
4. Leveraging Resource Pages for Backlinks
One of the easiest ways to get high-quality backlinks is by getting featured on resource pages. These pages are designed to list helpful articles, tools, and guides on a specific topic meaning they exist specifically to link out.
I’ve used this strategy to secure backlinks from high-authority websites, and the best part? You don’t have to create new content. If you already have a high-value guide, you can simply get it listed on relevant resource pages.
How to Find Resource Pages
The first step is finding the right pages in your niche. The easiest way? Google search operators.
Try searching:
- “best resources” + [your topic]
- “useful links” + [your industry]
- “helpful articles on” + [your keyword]
- “recommended reading” + [your niche]
For example, if you’re in SEO, you’d search:
- “best resources for SEO beginners”
- “useful links for link building”
- “recommended reading on technical SEO”
How to Get Your Content Listed
Once you find a relevant resource page, check if your content is a good fit. Your guide should be:
✔ Comprehensive – Covers the topic in-depth.
✔ Actionable – Provides real value, not just theory.
✔ Well-formatted – Easy to read, with clear headings and visuals.
If your content checks all the boxes, it’s time to reach out.
The Perfect Outreach Email
Subject: Great resource for your page
Hey [Name],
I came across your [Resource Page Title] and found it super helpful. Thanks for putting that together!
I recently created a [Guide on Your Topic], which covers [mention a key insight]. I think it would be a great addition to your list here: [Their URL].
Let me know what you think! Either way, love the resources you’ve compiled.
Best,
[Your Name]
5. Using Infographics for Backlinks
Infographics are one of the easiest ways to earn natural backlinks.
Why? Because people love visual content. A well-designed infographic makes complex information easy to digest, which increases shares and backlinks.
I’ve used infographics to get dozens of backlinks from blogs, news sites, and even government pages.
The best part?
Once you create a great infographic, it can generate backlinks for years.
Why Infographics Work for Link Building
Most bloggers and website owners need visuals for their content. Instead of creating their own, they embed existing infographics giving credit with a backlink.
When you create an infographic that’s useful, unique, and well-designed, other sites will start linking to it automatically.
How to Create a Link-Worthy Infographic
Not all infographics go viral. The key is choosing the right topic and presenting data in an engaging way.
✔ Focus on trending or evergreen topics – Use Google Trends to find high-demand topics.
✔ Use real data and statistics – People love infographics packed with useful insights.
✔ Keep it simple – Avoid overloading with too much text or clutter.
✔ Make it visually appealing – Use tools like Canva, Piktochart, or Venngage to design clean layouts.
How to Get Backlinks from Your Infographic
Creating an infographic is just half the battle. Now, you need to promote it to get backlinks. Here’s how:
1. Submit to Infographic Directories
There are websites dedicated to publishing infographics. Submitting yours can instantly generate backlinks.
Some popular directories:
- Visual.ly
- Infographic Journal
- Submit Infographics
2. Reach Out to Bloggers & Journalists
Find websites that have written about similar topics and suggest adding your infographic.
Example Email:
Subject: Free infographic for your article
Hey [Name],
I came across your article on [Topic], and I think it’s really insightful. I recently created an infographic that visualizes some of the key points, and I thought it might be a useful addition to your post.
Here’s the link: [Infographic URL]
Let me know if you'd like to use it! If you do, you’re welcome to embed it with a link back to my site.
Best,
[Your Name]
6. Getting Featured in Roundup Posts
If you want high-quality backlinks without writing full guest posts, roundup posts are a great opportunity. These are blog posts that feature expert opinions, insights, or curated resources on a specific topic.
Why Roundup Posts Work for Link Building
Website owners love roundups because they bring together expert insights in one place. They get valuable content, and in return, contributors get a backlink along with exposure to a new audience.
Roundups come in two types:
- Expert Roundups – A blog asks multiple experts to share insights on a topic. Example: “15 SEO Experts Share Their Best Link-Building Strategies.”
- Content Roundups – A blog curates the best articles, guides, or tools from around the web. Example: “Top 10 SEO Resources You Should Read This Year.”
How to Find Roundup Post Opportunities
The easiest way to find roundups is by using Google search operators. Try searching:
- “expert roundup” + [your industry]
- “best [your topic] articles”
- “top [your niche] blogs this week”
You can also look at blogs in your niche and see if they regularly publish roundups. If they do, they’re likely to feature your content in future posts.
How to Get Featured in Roundups
Once you find a roundup post opportunity, there are two ways to get featured:
1. Reach Out to Expert Roundups
If a blog runs expert roundups, pitch yourself as a contributor.
Example email:
Subject: Would love to contribute to your next roundup
Hey [Name],
I love your expert roundup posts especially the one on [mention a recent post]. I wanted to ask if you’re planning another roundup on [your topic]. If so, I’d be happy to contribute an expert tip.
Let me know, and I can send something over!
Best,
[Your Name]2. Get Your Content Featured in Content Roundups
If you’ve written a high-quality blog post, reach out to websites that curate content and suggest adding your article.
Example email:
Subject: Great resource for your next roundup
Hey [Name],
I just read your latest roundup post on [Topic], and I found some great insights. I recently published a detailed guide on [Your Topic], and I think it would be a great fit for your next roundup.
Here’s the link: [Your URL]
Let me know what you think! Thanks for considering it.
Best,
[Your Name]8. Getting Listed on Business Directories and Listings
Getting listed on high-quality business directories is an easy way to secure permanent backlinks while improving your website’s credibility. These directories not only provide a trusted backlink but also help potential customers find your business.
I’ve used this strategy for multiple websites, and the results were clear higher search rankings, more local traffic, and stronger brand trust. The key is to choose the right directories and avoid spammy ones that can do more harm than good.
Why Business Directory Backlinks Matter
- They are permanent – Once your business is listed, the backlink stays live.
- They improve local SEO – Google uses directory listings as a ranking factor for local businesses.
- They drive referral traffic – Many users search for services directly through directories.
- They increase credibility – A presence on trusted directories builds brand trust.
How to Find the Best Business Directories
Not all directories are created equal. You need to focus on authoritative, industry-specific, and local directories. Here’s how to find them:
1. Use Google to Find Niche Directories
Search for:
- “[Your Industry] directory”
- “Best business directories for [Your Niche]”
- “Submit business listing [Your Location]”
2. Get Listed on High-Authority Directories
Some of the best general directories include:
- Google Business Profile – Essential for local SEO.
- Yelp – Great for businesses that rely on customer reviews.
- Better Business Bureau (BBB) – Builds credibility and trust.
- Yellow Pages – Still relevant for local searches.
- Clutch & G2 – Perfect for tech and service-based businesses.
How to Optimize Your Directory Listings
To get the most SEO value from directory backlinks, make sure your listings are fully optimized:
- Use the same business name, address, and phone number (NAP) across all directories.
- Write a compelling business description that includes relevant keywords.
- Add your website URL to ensure you get a permanent backlink.
- Upload high-quality images to increase engagement.
- Encourage customer reviews, as they boost credibility and rankings.
Best Practices for Safe and Effective Link Building
Not all backlinks are created equal. While high-quality, permanent backlinks can boost rankings and authority, the wrong approach can harm your site.
To stay on the right track, follow these best practices for safe and effective link building.
1. Avoid Black-Hat Tactics
Some link-building methods might promise quick results, but they often come with big risks. Google’s algorithm is designed to catch and penalize sites using spammy tactics. Here’s what to avoid:
- Buying low-quality backlinks – Cheap, spammy links from link farms can hurt your rankings instead of helping them.
- Using private blog networks (PBNs) – Google is cracking down on PBNs, and getting caught means losing rankings overnight.
- Automated link-building tools – Any tool that mass-produces backlinks is a red flag for search engines.
- Over-optimized anchor text – Repeating the same keyword in anchor text can look unnatural and trigger penalties.
2. Focus on Quality Over Quantity
A single high-authority permanent backlink is worth more than 100 low-quality links. Instead of chasing numbers, focus on building links that actually help your site grow.
- Prioritize authority websites – Links from sites with high domain authority (DA 50+) carry more weight.
- Get links from relevant sources – A backlink from a trusted site in your niche is more valuable than a random, unrelated link.
- Diversify your link profile – Mix guest posts, resource pages, directory listings, and editorial links to build a natural-looking backlink profile.
3. Track Backlinks and Monitor Their Impact
Once you start building backlinks, tracking their impact is crucial. Not all backlinks stay permanent, and some may be removed over time. Here’s how to monitor your backlinks:
Use Backlink Tracking Tools:
✔ Ahrefs – Tracks new and lost backlinks.
✔ Google Search Console – Shows which sites are linking to you.
✔ SEMrush – Helps analyze your backlink profile and check for toxic links.
Final Thought
Building high-quality, permanent backlinks is one of the best ways to improve search rankings, boost website authority, and drive long-term traffic.
But not all backlinks are created equal. The right ones can help your site grow, while low-quality links can hurt your SEO efforts.
In this blog, I’ve shared 7 powerful strategies to help you build permanent backlinks. If you have any question feel free to comment below.
Hey there👋, I’m Kate Wasley! I have over 8 years of experience in SEO, Digital Marketing, and Social Media. Based in California, USA, I love blogging and sharing my expertise with readers. My goal is to provide straightforward and useful insights into SEO, Link Building, SEO Tools and social media, helping others improve their digital marketing with simple, practical tips.